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January 3, 2009

Top 5 Ways to Market Your Online Business

Marketing your online business can be a huge part of your budget especially when you’re first starting out. Finding ways to get your name in front of your customer that doesn’t cost a fortune will help you draw sales while you’re working on getting ranked in the search engines.

Below are the top five ways to market your business on the internet. The ideas listed are not only inexpensive but are highly effective as well. However, before you even consider using one of these strategies, there are two things you must first do.

The first is to write a formal marketing plan. If you’re getting close to opening your business, a marketing plan should already be done as part of your company’s business plan. However, it’s true that many who start online businesses fail to write a business plan. If this is the case, just be sure to at least get your marketing plan formalized before you start doing business. Getting your marketing plan thought through and documented is the minimum you should do for your business. When writing your marketing plan, consider the who, what, when, and how you will do your selling and get your brand in front of your customer. Then decide which of the following strategies you will implement in that plan and explain how you plan to carry out those strategies.

The other thing you need to consider is search engine optimization. It is essential to learn how to optimize your website so it will eventually get ranked in the top three search engines, Google, Yahoo, and MSN. The sooner you get started with optimizing your site, the faster it will get ranked. Until some of your pages are ranked in the search engines, your traffic will remain minimal. Consider investing in a book, ebook, ecourse, or program of some sort to learn how to optimize your site so you can use the information as you are building it and adding your content. Be sure you’re learning the most recent information because the rules change frequently.

Now on to the Top 5 Ways to Market Your Online Business.

1. Find Your Niche. Imagine trying to sell your product or service to the entire world. Consider the marketing budgets of companies like Coca-Cola and McDonalds, these are companies that are trying to appeal to everyone. Selling your product or service to a small but focused group of people will allow you the luxury of advertising to a smaller but more interested group of people. Since they are more interested, a higher percentage of the group will buy but you will have spent less money pursuing the smaller group. Once you are successful selling to one niche, if your product or service is appealing to another niche, you can create another website and repeat your success using the same strategies you used on the first website.

2. Link Exchanges. Exchanging links with other websites that have complimentary products or services will not only give you direct traffic from the link but it will also help you with your pursuit to get ranked in the search engines. At the time of this writing, Google is the most widely used search engine, and it’s widely known that they consider the number of links pointing to your website as part of the determination where to rank your website.

3. Write Articles. Writing articles with information that is interesting and useful for your niche market will help you gain traffic to your site. When writing an article, include a resource box at the end of the article that includes information about the author (that’s you) and a link to your website. Then distribute the article to article directories for other website owners to use on their site or in their newsletters and ezines. This does two things, you gain traffic when someone sees your article on another website and clicks your link and you get a link that points back to your site for the search engines to use to rank your site higher.

4. Using a Signature Line in Online Forums. This is a strategy that could be quite time consuming so don’t let it take up huge amounts of your time, however it is quite effective in drawing traffic to your website. Join forums and messageboards that are useful to your niche market and then become part of the community. When you make a post, be sure it’s useful and relevant to the information that is being discussed, then at the bottom of your post, sign-off with your name and little blurb about your company with a link to your website. These are often referred to as “sig lines”. Be sure to read the forum’s guidelines to be sure you’re using the proper etiquette in the forum and to be sure signature lines are allowed. If they are not allowed, do not use this strategy in that forum as it could cause you to be banned from that forum.

5. Start A Newsletter. Having a newsletter is one of the best ways to market to your customers and potential customers. You will need to have a service that will host your list and allow you to send your newsletter. Then you put a sign-up box on your website and your visitors will sign-up. Periodically, you decide how often, you send those who have signed up an email with information that is relevant to your niche. This information could be general info or it could be specifically about your product. To get your visitors to sign-up you can offer a special report, e-course, ebook or anything that would entice them to give you their email address. When you choose the service that will host your email list, be sure they do a double opt-in confirmation of those who subscribe, it’s now the law.

In this article we covered the top five ways to market your website and a couple of things you need to do before you ever even start. Now it’s time to get out there and implement some of these strategies.

How to Succeed with Google Adwords

Google Adwords is the most sophisticated and popular pay-per-click advertising system on the internet. Unlike regular search engine listings, which are listed for free according to “relevance,” as defined by the particular search engine involved, Adwords are small text ads which usually appear to the right of the unpaid listings. Advertisers bid on specific “keywords”, which determines where the ad is displayed. However, unlike other search engines, where placement is completely determined by the amount of the bid, Google uses a complex calculation which also takes into the account the popularity of the ad as well. Thus, an ad which gets clicked on a lot can end up in a better position than one with a higher bid. That’s how Google rewards the ad for relevancy, so it pays to create an ad that will invite clicks.

Advertising with Adwords has many advantages. First, the ad is displayed immediately, as opposed to waiting for sites to show up in regular listings, which can take months. Second, they can be highly targeted, meaning you can make sure you’re only paying for clicks by customers who are sincerely interested. Third, Adwords allows you to run several ad campaigns simultaneously, so you can test the results and experiment on the fly to constantly improve the quality of the ads. You can even track the “conversion rate,” or the actual number of sales generated by a given ad. This is extremely precise marketing.

The first step is to come up with the best possible list of keywords. This is extremely important, because if you bid on the same ones everyone else is bidding on, you will end up with very expensive clicks. You can use any of the many keyword search tools available ( has a popular one) to determine which keywords have lots of searches but not too much competition. If you bid on enough low-cost keywords, you can do as well or better than if you had placed an expensive bid on a popular term. You can also place a limit on your budget, so that you can control how much your total expenditure is per month. You can also specify certain words you do not want included, so that you don’t attract a lot of clicks from people looking for something related that you don’t offer.

The ad itself consists of four lines: a title of no more than 25 characters, a description with two lines of up to 35 characters each, and a line for your url, also limited to 35 characters. The title is what really attracts attention. It should include the keyword you’re targeting, and should be as striking as possible so as to stand out from the crowd. If it’s truly attention-getting, it could end up getting more clicks than other, duller ads higher up on the page. Some suggest that it should be in all caps, and include a price if possible.

The description should include the major selling point of your product, and also include enough information to discourage clicks by unqualified customers. Make sure they know what you’re selling and what to expect, as well as what sets you apart from the competition.

Finally, make sure the URL listed takes them to the most relevant page in your site for what they’re looking for. Make sure the link is up to date and functioning correctly.

That’s it in a nutshell, although the nuances are quite a bit more complex than we can deal with here. Many resources are available on the net which go into greater detail. But now that you understand the basics, you should be armed with the information you need to explore one of the most potentially lucrative marketing tools on the internet.

5 Simple and Easy Ways to Advertise Online

Some people say that advertising is everything!

Regardless if you have a product, a service, a hobby website or just want to share pictures of your wedding, you have to advertise somehow to get the traffic to your site or blog.

But not all traffic is equal. There are services that can help you drive tons and tons of traffic to your site and it won’t do you any good at all because it’s not targeted traffic.

Take for example all of the many different ’surf for traffic’ or ‘traffic clicking’ programs that are out there. If you have a website that is about your hobby, say model airplanes, then what good is this traffic really going to do you? Who’s using these services?

Webmasters and marketers that want traffic on their own site.
So they most likely won’t spend any more time on your page than is required by the little timer these services use and then they are gone again. Even if your site is about these traffic services (this is about the only time you will see very much benefit from using such a tool) you will still have to spend a ton of time just surfing and clicking around to get a real benefit from these programs. Once marketers realized this they switched gears. They started promoting all the different programs to a lot of other marketers to get them in their downlines, so they could get some traffic as a bonus. This became their new focus. The problem is that everyone else did exactly the same thing, so not a lot of people were surfing the internet anymore.

Bottom-line is this. You need targeted traffic. So here are some tips on how you can generate exactly the traffic you need and bring the visitors you want to your website without having to chase after them.

1. Content

What is your website about? Do you just have a page with a lot of links and not much else?

If this is the case, think about adding some content to your website that will be of value to any potential visitors. You could write articles or find articles at one of the many directories that you can reprint on your site.

2. Talk about your experiences in your subject matter.

You don’t have to put up some kind of resume (although that can work too), but rather try writing about what you are doing, as it relates to your topic of choice. Let’s look at the model airplanes again briefly, you could talk or write about the latest plane type you built, how the last time flying your plane went, what challenges you run into or perhaps even post some pictures of your plane or of you flying it.

3. Forums and bulletin boards.

You could add a forum or bulletin board to your website where your visitors can interact with each other. There are a lot of free services available out there that you can use to either remotely host a forum for you, or even software you can install on your website’s server. To find some of these, just head over to your favorite search engine and you will definitely find plenty to choose from.

And while you are visiting the search engine, why not run a search for any bulletin boards and forums that are already out there for your chosen topic? You could visit those and interact with the visitors there and since many allow you to post a signature or a profile, you could add a little line about your own site with a link (just check the rules of the forum first so you don’t violate any of them).

4. Start a blog.

Blogs are very popular and search engines love them because they provide constantly new and fresh content. Your blog would be a great place to talk about what you are up to that day.
So if you spent some time today buying new parts for your plane you could write about where you found them, how much they cost you, why you chose those parts, anything really goes.

The really great part about this is that you can point links from your blog back to your website, so when the search engine stops by to grab and index your latest content, it will also stop by your website and you will start seeing very targeted traffic heading your way.

5. Write articles.

Writing articles isn’t hard and can be a great source of fresh, new traffic to your website. There are a lot of ezines on any topic out there and there are also a lot of directories where you can share your article.

Basically, what you do is write an article and then add a small resource box that links back to your website (just like a signature) and then let other ezine publishers know that you are allowing them to print your article in their ezine. And many publishers go to the article directories to find new content for their newsletter and even their websites. And since there are websites and ezine newsletters on any imaginable topic out there, you can’t lose. Write an article every couple of days and post it in the directories (even one a week or every two weeks will start getting you traffic). Very soon you will find new traffic coming from search engines, newsletters and websites.

Best of all, these 5 simple tips will bring targeted traffic, meaning the visitors are coming to you because they are interested in what you wrote.

So there you have it, 5 easy and simple ways to advertise and drive traffic to your website at absolutely no cost.

To Your Success
Cody Moya

Cody Moya writes about Internet Marketing
Tips in his
Free Internet Marketing Courses. You can sign up for his free
Tips and get additional information at his

What To Know When Starting An Online Business

June 20th, 2008
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The first thing you must do no matter if you just want to utilize the Internet to sell physical products offline or if you want to only sell informational products or physical products online, you must do the basic research.

You don’t want to have to work more on stuff that isn’t important in getting good results or helping build your business. So you need to do research on the topic of your business and the products you plan on selling.

Note: If your not sure what type of business to start or what type of products to sell, your not alone, but the best part is you don’t even need to be an expert or even know anything about the topic in order to succeed with your online business.

The basic research is to make sure there are lots of people interested in the products and information your providing, they are willing to spending money and can be easily contacted.

Here are some ways of finding out this information:

- Do a search in Google using your main term with quotes.
Ex: “dog snacks” (58,100 competiting pages)

- Using this search with and without quotes will allow you to see how many people are already paying for ads on Google (right-hand side of search page) This can tell you that people are already making money for that term or else they wouldn’t be spending money on the ads.

- Do a search on Amazon to see how many other products are being sold. If there are lots of products being sold, you know there is people spending money on that topic. If there are only a few products or none at all, this may be a warning sign.

- Find out how many people are searching for your main term and other related terms. This way you can put more effort in the keywords that have more searches and have a better idea of what type of information and products people are looking for.

Once you have completed this research you will know the type of content/information and products that people want and are looking for. So just give it to them.

Your research is very important to the setup and survival of your online business. The next step is to register a memorable .com domain name. Your domain name should contain a keyword phrase that lots of searches for. After you have registered a domain name, you will need to get hosting. Make sure your hosting service has Cpanel.
Domain Registration -
Web Hosting -

The next thing you will have to decide is whether you want a website or blog, if you don’t have any knowledge in this area, you can hire someone to do it for you or if you decide to create a blog. This can be done easily through Cpanel that your hosting service provides you with. You’ll be able to setup a WordPress blog in just a few minutes. Tutorials are also there to help you.

After you have chosen a website or blog, you will need to develop content for your site or blog. You should have a better understanding of what information to provide after completing the basic research. At this point you have two options: create it yourself or outsource someone else to do it for you. This can also come in play when you create any informational products or free reports.

When you have your site or blog setup, your content and products ready to go, the next thing you’ll want to get is an Autoresponder account, so you can build a list of subscribers that you can continue to contact. This could be to provide more information about your products in order for them to buy your products or you could also recommended other related product and services.

These are just some of the basics you should cover when starting an online business. The research stage is by far the most important step and can mean failure or success for your business.

To Your Success
Cody Moya
Cody Moya writes about Internet Marketing Tips in his
Free Internet Marketing Courses. You can sign up for his free
Tips and get additional information at his

Working From Home? Do This… Don’t Do That

December 8th, 2007
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Maybe you’ve reached your goal and you can finally work from home,
or maybe you’re just inching closer to reaching that goal. Whatever
your case, you need to know that working from home is a lot harder
than you would think. You will be battling distractions and a lack
of structure. You will also be constantly battling time, which
seems to go three times faster when you work from home.

So, here are some Dos and Don’ts to help you if and when you are
working from home.

Do: Buy a laptop.

If you don’t already have a laptop, get one. It’s a tax write-off
and the freedom it will give you for when and where you can work is
a must.

Don’t: Build a home office unless you can really afford it.

If you have the extra cash to build a home office then go for it.
But don’t borrow any money to do it. While a home office is great
and may be a goal of yours, don’t borrow money to get it done.
You’ll just be adding debt at a time when you need to be building
your income.

Instead just set up your office in a spare bedroom, or find any
space in your house where it’s semi-private and livable including
the basement or your garage. A couple hundred bucks can dress-up
either of those places.

Do: Set a Schedule

This is especially important if you have a family at home or
anything else that might distract you.

Have a discussion with anyone else who lives with you and let them
know when you scheduled to work. Get them to agree that they won’t
disturb you while you are working. Post your hours of work on the
refrigerator or in another area where everyone will see it.

Be sure to stick to your schedule just the same as you would if you
had a boss to answer to.

Don’t: Watch television

This is tempting to do – Put your laptop on your legs, settle into
your recliner, and flip on the television. The television will
distract you and make any project you’re working on take much
longer than it should.

While you are working, avoid the television at all costs.

Do: Leave the house to work.

If you have too many distractions, get out of the house and work at
the local or at a café. All you need is a couple bucks for coffee
and Wifi. That’s it.

Also, though the idea of working from home is great, there might be
times when you feel like you are homebound and you just need to get

So whenever you get the opportunity, change your venue. It will
keep things fresh and make you happier.

Don’t: Work in the middle of chaos.

It’s a nice idea to work in the same room where your kids are
playing or where your family/friends are hanging out. But it just
won’t work, mainly because you won’t work.

Be sure to always separate yourself from everyone else in the
house. If you can’t do that then leave the house.

So there are three very important Dos and Don’ts for you to follow.
Follow these and you are well on your way to achieving success
while you work from home.

If you have your home office set up and you’re ready to work but
you don’t know how to get started, check out the new bill killer
system now:

Click here to check it out

To Your Success
Cody Moya

Cody Moya writes about Internet Marketing
Tips in his
Free Internet Marketing Courses. You can sign up for his free
Tips and get additional information at his

Developing Your Internet Marketing Plan

What is your goal for your website? When it comes to business websites, a return on investment expected. To get any kind of return, your site needs to have a goal to which all actions will be compared.

Do you want your website to inform, share news and information, communicate with different locations, entertain, or make a profit by selling information, services, or products? Imagine that you can have only one action on the website. What would it be? That's your website goal. Beyond this, only you can define what exactly you want other people to do on your website.

From this goal, you can research and develop your audience, keywords, site structure, site design, content, and promotion for your website. Ask yourself:

* What am I offering? . Who needs this? . Where are they online and offline?
* What action do I want them to take?
* What sets my site apart from others like it?
* How can I attract more attention?
* How much time can I invest in updating my site?
* How much money can I invest in Internet Marketing?
* How do you plan to reach that goal?

The marketing goal is always to attract and convert your target market into customers. Internet marketing techniques are a little different than conventional marketing, but the general strategies still apply. People still buy based on their needs and you still want to make it obvious that your product or service will fulfill one or more of these needs.

People are also tired and annoyed by intrusive advertising, so you will need to be natural in your techniques. Instead of trying to break through barriers and blast your message through the clutter, try earning your target market's trust by building relationships.

Internet Marketing Strategies:

Provide Value To Your Market

On the web, people can leave you with one click if you do not provide them with what they want.

* Communicate Respectfully - No one likes SPAM. No one wants to wait on hold when they call Customer Service. No one wants to wait a week for a response to an email.
* Be Trustworthy - People buy from people they like and people they trust.
* Be Personal - Websites are visited by individuals not organizations.
* Build Relationships - Your customers will feel comfortable with you and talking about you to others.

Internet Marketing Techniques:

* Network - Online and Offline the best way to grow is through personal connections and interaction. Online social networks and communities can be a powerful resource for finding customers and creating relationships with them.
* Create An Email Marketing Database - Sending regular emails create and maintain relationships with your customers. It is very important to be trustworthy and honest in these emails. DO NOT SPAM! Do not sell your client's information, and do not send mass emails more than once a week. DO provide value, do allow people to opt-in and opt-out of every email, and be personal in your communications.
* Create A Network Of Links - Links are the key to the internet. You want to make sure you only add outgoing links on your site if you are sure they are useful to your customer. Only link to helpful and trustworthy sites. The same goes for sites linking to yours. Every link to your site is an online referral for your business. While you can't stop anyone from linking to your site, you can seek out and develop relationships with your vendors, online communities, and other trustworthy and helpful sites that your customers visit.
* Create Attractive Content - Content has always been king. Write a blog, post articles, make a Top 5/10/50/100 List, create a photo gallery, or any other content that will attract your customers, links from other sites, and attention from the search engines.
* Organic and Paid Search Results - Search Engine Optimization techniques can only get you so high in the rankings. However, you can always jump to the front of the line with a little cash.

You can buy Pay-Per-Click ads on your core search terms; you can hire a good, trustworthy SEO expert, or buy links on popular websites and directories. When are you finished? Never! Unless you close up shop or sell your site to Google for millions of dollars, you are going to want to continually update your website, evaluate your marketing plan, add new techniques, expand your niche, and continue to grow.

The minute your site becomes stale your audience begins to move on. With the millions of websites available in the world, someone is posting new information or creating new techniques to reach your target market every day. Developing an effective online presence is becoming more and more similar to any brick and mortar store. If have to use the old elbow grease, network, and actively seek out new customers to grow your business.

Keeping Your Website Fresh:

* Share your news and press releases on your site. . Ask your customers and
vendors to share information.
* Take part in blogs, forums, and social sites online.
* Post to your own blog on a regular schedule.
* Create a space for your customers to help you improve your site.
* Reward active participants on your site with gifts and gadgets.
* Watch your competitors and other experts in your field.

Author's Note: Michael Montague has over 10 years experience, creating close to 100 websites. Currently, Michael is a Web & Graphic Designer for Ad Trends Advertising, Inc. in Blue Springs. Ad Trends Advertising, Inc. also provides marketing solutions like promotional products, corporate apparel, printing services, and graphic design. He can be reached at 816-228-1123 or preferably by email:

Publishing Rights: You may republish this article in your web site, newsletter, or ebook, on the condition that you agree to leave the article, author's signature, and all links completely intact.

6 Ways To Improve Your Adsense Profits

Lots of webmasters try to monetize their websites using Adsense. Many of them struggle hard to earn some decent money a day. On the other hand some of the “geniuses” amongst them enjoy an income of hundreds of dollars a day from Adsense ads. They are different and they think out of the box. Here are 5 of their proven ways on how to increase your Adsense earnings.

1. Focus on one Adsense ad format. The the Large Rectangle (336X280) is a format that worked well for the majority . This type of ad has the tendency to result in higher click-through rates (CTR). Why select this format? Basically because these ads look like usual web links, and people click them, because they’re being used to click on links. They may or may not be aware of the fact that they are clicking on your Adsense but they DO click and that will be for your advantage.
2. Make a custom palette for your ads. Select a color that will go well with the backgroundcolor of your site. If it’s a white background, test white as the color of your ad background and border. The idea behind modeling the colors is to make the Adsense look like it is part of the web pages.
3. Do not hide your ads. Remove any Adsense code from the bottom of your pages and put them at the top. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.
4. Link to relevant pages. If you think some pages are better off than the others, put your ads there and maintain and manage these pages.
5. Surround your ads with as many of your main page keywords, using as much H1, bold and italic tags as possible. Thus, the Adsense system will be able to better recognize the important keywords and insert relevant ads.
6. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website. An even better solution for this is to use PHP as the extension of your webpages and use an ‘include’ statement to include your ad textfile.

These few tips have worked well for lots of webmasters. It is important to realize though, that ads are clicked on because they fit the interest of the people viewing them. So focusing on a specific topic using specific keywords or keyphrases, should be your primary purpose because the ads displayed will be especially targeted on a topic that persons want to view already.

Posted on Monday August 6, 2007
by Case Stevens

How to make money online

Make Money Online December 20th, 2007
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Today, people use the Internet not only to gather information or as a communication medium, but also to market their products or services and thus, to make money. Many people try different ways to make money online, but they hardly get any success. By understanding the reason as to why they fail in their attempt to make money online and by looking at some proven ways of making money, we can effectively earn money online. In this article, we will look at what we could do to make money online.

We need to understand that the Internet is not a magical place or some sort of money- making machine. But it provides the cheapest way to communicate with lot of people. It helps you in reaching out to millions of people who use the Internet daily. In business, if you want to grow and make more money, you have to market your product or service quite well. In other words, you should try to make people aware of your business. This is where the Internet comes into play. As it provides cheapest way to communicate, it becomes an excellent medium to market your business.

Considering this, we can conclude that it would be a better option to have a business first and then use the Internet to market it. You can start a business to provide others with some kind of service, or to create and sell your product or to market other people’s product. Let’s look at how you can start with a service-oriented business.

In service-oriented business, you have to sell your skills. For example, if you know how to develop software, then you can become a freelance software developer. Another good example is, if you are good at writing articles, then you can become freelance writer and make money by writing and selling your articles. There are lots of freelancing websites on the net where people post different projects. You need to register as freelancer and then bid on the projects. In this way, you can start making money quickly.

Some people use a different approach. Instead of bidding on projects posted by others, they either develop some software or write an e-book and later on, market it online. In this way, initially you need to spend some time in creating your own product and then you need to focus entirely on marketing. The more you market, the more number of people will buy your product and more money you will make.

In the third approach, you don’t have to develop any product or sell your skills. You just need to help others in marketing their products and in return, they will give you some commission on every sale. This is known as affiliate marketing. The more products you market, the more you can earn.

No matter which approach you would choose to start your business, you must understand that, if you want to earn, you have to work hard. Think about which could be the best approach for you. You can also start with more than one type of business at a time. For example, while acting as a freelance writer, you can also write articles to market products created by others. So start working now to make money online.

To Your Success
Cody Moya

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    7 Ways To Make Money Using Nothing More Than Your List

    Internet Marketing Articles, Opt-in List December 22nd, 2008
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    An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

    An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

    And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

    Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

    But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

    1) Place advertisements. There are many corporations who will be willing to pay to put their banners

    and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

    2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

    3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

    4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

    5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

    6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

    7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

    To Your Success
    Cody Moya

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    Monetizing Your Website With Adsense Is Profitable!

    Adsense December 22nd, 2008
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    How do you maximize your site?

    By earning some few dollars per click from displaying Adsense ads on it. Many are now realizing that good money is made from this source of revenue. Try the simple mathematical computation of multiplying those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made.

    Google Adsense is a fast and easy way for website publishers of all sizes to display relevant and text-based Google ads on their website’s content pages and earn money in the process. The ads displayed are related to what your users are looking for on your site. This is the main reason why you both can monetize and enhance your content pages using Adsense.

    How much you will be earning will depend on how much the advertisers are willing to pay. It will depend also on the keywords required. If the keywords the advertiser have chosen are in high demand, you could receive more dollars per click. On the other hand, low demand keywords will earn you just a few cents per click.

    How can you start making profits out of your website using Adsense?

    1. Sign up for an Adsense account. It will only take a few minutes of your time.

    2. When the site is accepted, you will be receiving a clip code to include in your web pages. You can insert this code on as many pages or web sites that you want. The AdWords will start appearing immediately after.

    3. You will be earning a few cents or some dollars per click when someone starts clicking on the AdWords displayed on any of your web pages. Trying to earn false revenues by repetitively clicking on your own ads is a no-no. This will result in a penalty or the possibility of your site being eliminated. The money you have already earned may be lost because of this.

    4. View your statistics. Adsense earnings can be checked anytime by logging into your web site account.

    Once you got your account working, you may still want to pattern them to the many sites that are earning more money than you are. It is important to note that there are factors affecting how your website will perform and the amount of money it will give you.

    It is a common practice that when a site earning money, the tendency is for the owner to want to make more out of what they are getting already. It usually takes some time combined with trial and error to attain what you want for your Adsense contents.

    Time and some important factors that you can practice and use.

    How do you increase your Adsense earnings?

    1. Choose one topic per page. It is best to write a content for your page with just a few targeted phrases. The search engine will then serve ads that are more relevant which will then result in higher clickthoughs.

    2. Using white space around your ad. This can make your ad stand out from the rest of your page so visitors can spot them easily. There are also other choices of colors you can use, provided by search engines, which can harmonize the color of your ad with the web page color.

    3. Test your ad placement. It is recommended to use the vertical format that runs down the side of the web page to get more positive results. You can also try both horizontal and vertical formats for a certain period of time to see which one will give you better results.
    4. More content-based pages. Widen the theme of your website by creating pages that focus more on your keyword phrases. This will optimize the pages for the search engines. It can not only attract traffic but also make them more relevant for the AdWords to be displayed.
    5. Site Build It. This is the perfect tool to be used for creating lots of Adsense revenues. Site Build It has all the tools necessary to quickly achieve a keyword-rich site that can rank high in the search engines. This will also produce a flow of traffic to your site of highly targeted visitors.

    To Your Success
    Cody Moya

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    How To Effectively Advertise Your Home Business Online

    Let the market know you're out there

    You may be wondering....Ok, now I have a home business but I have no idea how to go about advertising it. Well, there are a lot of different ways to advertise some are free and others will cost you money. Many times the free advertising methods can work but may take more of your time. Then again, there are some advertising programs that you could pay money for and never see any real results.

    It can be very confusing and frustrating and some times the new home business owner will get overwhelmed and just quit saying that a home business does not work. It's not that a home business does not work it is just that you do have to work at it. Many times you will see someone advertising a great new home business that you can make all sorts of money and you don not have to work. That is not true. You MUST work at it. If you do then you will start to see results. Keep at it and you will be successful.

    Okay, here are some free advertising methods:

    Manual traffic surf site

    A manual traffic surf site allows you to promote your business online in exchange for surfing other websites. These sites can take some time but is well worth the effort. You can join for free and if you invest the time to click they CAN work


    Safe-lists are a great tool for generating awareness and promoting your business. To increase results without having to join a lot of safe-lists your best bet is to join some of the top lists that are credit based. Members must open your email to click to get credit in order to send their email ad. Downfall: it takes time to click and build up your credits to be able to send often. Positive note: usually there is no cost involved. Good for those with more time than money.

    Classified ad sites

    These can work and are usually free to post. Stick with top sites like Craigslist. Use (at) instead of @ and (dot)com instead of .com when placing your email so that spambots cannot harvest your email address resulting in a flood of emails that are spam instead of actual interested people

    All of the above advertising methods will usually have an upgrading option that you will have to pay for. These can get you better results faster but the cost can add up. Use common sense and track your ads. If you are not seeing results don't keep throwing good money after bad.

    If you get nothing more out of reading this article then remember this. It is important to track your ads so that when you advertise your home business you are only spending time on ads and advertising mediums that will actually work.

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    Making Money With Clickbank And Other Affiliate Programs

    While doing some basic research online, I was surprised to find so few articles written about Clickbank. As one of the largest affiliate networks, Internet marketers have been making money with Clickbank for as long as I can remember. There are a number of other providers of affiliate programs such as commission junction, and paydotcom. These programs have a lot in common.

    The concept of an affiliate program is rather simple. These programs bring together manufacturers or providers of informational products with website owners, marketers, and vendors who wish to resell their products.

    There are a number of reasons why someone would want to resell a third party product or service. The real motivator is money but there are additional benefits as well. When serving as an affiliate and selling someone else’s product:

    1. You don’t have to take inventory. As an affiliate, you don’t have to worry about buying the third party product, storing it, and then shipping it when you get a sale. Rather, you simply promote the product and receive a commission when someone that you refer buys from the manufacturer or originator of the product itself.

    2. You don’t have to create promotional material. In today’s competitive affiliate marketplace, most product creators proactively create all the promotional material you need to sell their product. Banners, buttons, emails, and pitch pages are readily available and can be easily implemented on your website or blog.

    3. You don’t have to invest any money. Getting started as an affiliate doesn’t require any cost. You simply sign up through an affiliate network and receive a publisher ID. When sales are made through your publisher ID, the affiliate site takes a small percentage of the sale. This is essentially how they make their money. The good part is that you don’t have to spend any money out-of-pocket.

    4. You can select products that are closely aligned to your niche. If you have a website or blog that focuses on a specific subject, area, or niche, you can find products that compliment your site and are closely correlated to your content. When matching the appropriate products with the right audience, conversion rates increase.

    5. You can earn a nice living from commission 24/7. As you know, the best part of doing business online is that the Internet is always open, 365 days per year. This allows you to make sales of third party products at anytime.

    Getting Started

    When I first began in Internet marketing, there wasn’t a lot of variety in the area of third party affiliate products to sell on my websites. As a result, I had to do online research, speak directly with vendors and often set up complicated tracking schemes in an effort to accurately track and record all sales being made. Since then, a lot has changed.

    With the advent of affiliate networks, finding the right products to promote via your website or blog and getting up and running is very simple. To begin, visit one of the affiliate networks mentioned at the beginning of this article and sign up for a free account. Next, visit the market place and search for products related to your website’s niche. Once you’ve identified a product that is relevant, create a tracking link and place it on your website along with any assets (banners, buttons, etc.) that can be used to promote the product or service.

    The key is to remember that each link or piece of creative that you place on your site needs to have your tracking link imbedded. This is very easy to do and is often a matter of cut and paste depending on which affiliate network you’re using.

    Each affiliate network offers support as well. Whether through live support, email, or some type of forum, you can get you most common questions answered quickly.

    If you want to start making money online, then take a closer look at affiliate programs. It’s quick, it’s easy, and can add some money to your pocket. Get Started With Clickbank..

    About the author: Michael Fleischner is an Internet marketing expert and author of SEO Made Simple: Strategies for Dominating the World's Largest Search Engine. He has appeared on the TODAY Show, Bloomberg Radio, and other Major media.

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    The Entrepreneurs Strength and Curse

    by David Mammano

    Bringing New Products to Market

    Otherwise known as the idea train, an entrepreneurs' way if thinking is her biggest strength and, if not carefully managed, could be her biggest curse.

    I probably have a new idea every day. And at the time I have it, I usually get so excited that I think it's the next best thing. In mind, at that time, I have just made Steve Jobs look like an amateur.

    Ok Dave - whatever...

    But, at the same time, some of my ideas are pretty good. I wouldn't have a successful business if they weren't. And of course, some of my ideas are....let's say, put on hold.

    If I actually acted on all my ideas, my company would have imploded a long time ago. One can stretch a company too thin where it begins to lose focus. I started in this direction a few years ago. A member of my team made a comment to me that was very enlightening. She said, "I feel as though lately we are growing like a shrub instead of a tree."

    It was a very powerful statement and made me think about pruning the shrub so we can grow like a tree again. And we have.

    Now when I have ideas, I present them to my managers first to flesh them out. This can be a frustrating experience because entrepreneurs and managers think differently, thank God. If he's smart, the entrepreneur has surrounded himself with detailed managers who can say no to him when appropriate. Most entrepreneurs don't like their ideas to be grilled and possibly put on hold or nixed for the benefit of the company. So, he will give his managers the right to set him straight if the idea is not the best for the company at that time; or needs to be altered/killed.

    Of course, I can do whatever I want within my own company. But in my mind, it's not my own company. If I don't have the buy in from management and the rest of the team the idea will never take shape.

    So here is my 10 step plan on how to entrepreneurs can deal with their ideas:

    1) Marry well. Your spouse should be the first one to tell you if the idea has merit or if you're smoking something. You can save your team a lot of time if your spouse can nix the idea first. My wife has a special talent to see through my special"forest" and if I am in "DaveLand" with one of my ideas, she'll let me know. "DaveLand" is actually a great place! The sky is red and there is fun everywhere (and great food), but it's not for everybody...

    2) Hire well. It's obvious, but some ego maniacs surround themselves with minion-like people. I have empowered my team to challenge me and let me know when I am getting off course. If I did not do this years ago, my idea train could have derailed the company.

    3) Develop a process to discuss ideas with your management team. Form a R&D committee or just have a discussion at your weekly manager meeting

    4) Explain the opportunity or problem to solve and see what they come up with first.

    5) Present your thoughts at a very high level. Don't get tactical yet. Just the 50,000 foot view.

    6) Be calm. Don't try to "sell" your idea. Stick to discussing the opportunity in a calm, rational way and let the conversation flow. If your managers feel they are being sold an idea, their BS meter may go off. This could really change the direction of the discussion.

    7) Ask them to pitch the idea back to you. Then ask, "What does it look like when we, as a company, execute this idea really well and so that it doesn't strain the company?"

    8) On a white board, brainstorm all the reasons why you shouldn't move forward with the idea. Then, list all the reason why it's a good idea.

    9) Listen half as much as you talk.

    10) Be ready to walk away from the idea, or alter it.

    It seems like a lot to go though, I know. Many entrepreneurs might be reading this and saying, "Bull! The reason I started a business is to do whatever I want, whenever I want!" That may work if you are a one man show. But if you have people working for you, you'd be smart to rely on their intelligence to guide you. Hopefully, that's a big reason why you hired them.

    Another big reason to go through this process is the actual execution of the idea. Traditionally, entrepreneurs are builders of ideas but not always great at seeing them through. You'll need your team to embrace the idea if you expect them to execute it well.

    Bottom line; make sure you allow really great passengers on your idea train who can help you drive.

    Enjoy your ride.
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